Curriculum
Entrepreneurship Option
ENTR 81, 151, 153, 155, 157; MGT 127 (18 units). Select two courses from the following: BA 152; ENTR 161, 163, 165, 167, 169; FIN 131 or courses approved by the option coordinator (6 units). Total (24 units).
Certificate in Entrepreneurship
Required courses (12 units). ENTR 81, 151, 153; MGT 127. Elective courses (6 units). .BA 105W; ENTR 155, 157, 161, 163, 165, 167, 169; FIN 131 or courses approved by the certificate program coordinator or the department chair. Total (18 units)
COURSES CREATED BY COLEMAN FELLOWS
ENTR 81. Introduction to Entrepreneurship
Develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Identifies the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan.
ENTR 151. Opportunity Assessment
Presents tools and techniques for evaluation and assessment of opportunities for new businesses. Evaluates idea assessment, market and competitive analysis, trends, distribution systems, and customer needs to determine if launching a business is feasible. Assessments are made across industries, including retail, manufacturing, distribution, services, and technology. Provides the foundation for writing a business plan.
ENTR 153. Business Plan Writing
This course is designed to provide the student with both (1) an understanding of what is required to start a new firm and (2) the skills needed to write a business plan that will meet the standards for funding by an investor or financial institution.
ENTR 155. Managing the New Venture
Special problems of small businesses: initiation, financing, operations. Class projects: studying local business operations; preparing business plans and financial requests.
ENTR 157. New Venture Laboratory
Students develop a business idea that results in a business plan. In a laboratory setting, students interact with entrepreneurs, suppliers, customers, and experts in order to create a new venture that may become viable.
ENTR 161. Urban Entrepreneurship
Examines urban environments and their own special planning, psychology, economics, design, and politics. Develops different skill set required for the entrepreneur. Students will participate in urban space, identify opportunities, and develop projects that may lead to successful launches of new enterprises. Presentation of a business concept for urban space concludes the course.
ENTR 163. Social Entrepreneurship
Explores current thoughts and trends in the emerging field of social entrepreneurship. Looks at examples of successful and not-so-successful social entrepreneur organizations. Students develop business plans for a new social enterprise. Guest lectures and site visits.
ENTR 165. Corporate Entrepreneurship
Covers entrepreneurship in established companies, or intrapreneurship. Addresses the emerging theories and practices of entrepreneurship and applies them to a corporate setting. Presents issues of how to establish corporate entrepreneurial vision, strategy, and direction. Students discuss methods for relating intrapreneurship to other functions such as human resource management, new product development, research and development, and corporate venturing.
ENTR 167. Franchising
Students examine franchising from both the franchisor and franchisee perspectives. Topics include the evaluation of franchising opportunities; legal concerns of franchising; the development of appropriate franchising strategies; and the successful planning, implementation, and launching of franchise networks and franchised outlets.
ENTR 169. Family Business Management
Addresses aspects of managing an established family business (on a day-to-day basis) and planning for succession to the next generation.
ENTR 189T. Topics in Entrepreneurship
Studies in entrepreneurship, business plan writing, and problems in small business management.
ENTR 190. Independent Study
ENTR 195. Internship
Requires 150 hours of work at a pre-qualified, academically related work station (business, government, or nonprofit agency). Reflective journal, final report, and work station evaluation. Prior department approval is required for course substitutions.
FIN 131. Entrepreneurial Finance
Using financial and entrepreneurial perspectives to make better decisions at each stage of the entrepreneurial process, from identification of opportunity to harvest. Issues: venture capital markets, deal structuring, valuations, later stage financing, going public and other harvesting methods.
MKTG 134. Entrepreneurial Marketing
A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.
MGT 127. Contemporary Leadership
Individual and team leadership development. Leadership potential assessment, contemporary leadership theories, and oral and written communications skill development. Guest speakers, experiential exercises, and case studies.
COURSES CREATED BY COLEMAN FELLOWS
ANTHRO 138T / ECE 191T Engineering for People and Markets
ANTHRO Applied Anthropology for Entrepreneurs
BA 152. Law for Entrepreneurs
CULG 136T. Entrepreneurship in the Food Industry
FM 122T. Fashion Entrepreneurship
MGT 158. Project Management
PLANT 170T. Organic Farming for Entrepreneurs
Music for Entrepreneurs
Public Relations Entrepreneurship
Engineering Entrepreneurship and Community Engagement
Nanotechs for Entrepreneurs
Entrepreneurship in the Arts: Digital Distribution of Media 60/160T |
