Curriculum

Entrepreneurship Option

ENTR 81, 151, 153, 155, 157; MGT 127 (18 units). Select two courses from the following: BA 152; ENTR 161, 163, 165, 167, 169; FIN 131 or courses approved by the option coordinator (6 units). Total (24 units).

Certificate in Entrepreneurship

Required courses (12 units). ENTR 81, 151, 153; MGT 127. Elective courses (6 units). .BA 105W; ENTR 155, 157, 161, 163, 165, 167, 169; FIN 131 or courses approved by the certificate program coordinator or the department chair. Total (18 units)

ENTR 81. Introduction to Entrepreneurship
Develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Identifies the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan.

ENTR 151. Opportunity Assessment
Presents tools and techniques for evaluation and assessment of opportunities for new businesses. Evaluates idea assessment, market and competitive analysis, trends, distribution systems, and customer needs to determine if launching a business is feasible. Assessments are made across industries, including retail, manufacturing, distribution, services, and technology. Provides the foundation for writing a business plan.

ENTR 153. Business Plan Writing
This course is designed to provide the student with both (1) an understanding of what is required to start a new firm and (2) the skills needed to write a business plan that will meet the standards for funding by an investor or financial institution.

ENTR 155. Managing the New Venture
Special problems of small businesses: initiation, financing, operations. Class projects: studying local business operations; preparing business plans and financial requests.

ENTR 157. New Venture Laboratory
Students develop a business idea that results in a business plan. In a laboratory setting, students interact with entrepreneurs, suppliers, customers, and experts in order to create a new venture that may become viable.

ENTR 161. Urban Entrepreneurship
Examines urban environments and their own special planning, psychology, economics, design, and politics. Develops different skill set required for the entrepreneur. Students will participate in urban space, identify opportunities, and develop projects that may lead to successful launches of new enterprises. Presentation of a business concept for urban space concludes the course.

ENTR 163. Social Entrepreneurship
Explores current thoughts and trends in the emerging field of social entrepreneurship. Looks at examples of successful and not-so-successful social entrepreneur organizations. Students develop business plans for a new social enterprise. Guest lectures and site visits.

ENTR 165. Corporate Entrepreneurship
Covers entrepreneurship in established companies, or intrapreneurship. Addresses the emerging theories and practices of entrepreneurship and applies them to a corporate setting. Presents issues of how to establish corporate entrepreneurial vision, strategy, and direction. Students discuss methods for relating intrapreneurship to other functions such as human resource management, new product development, research and development, and corporate venturing.

ENTR 167. Franchising
Students examine franchising from both the franchisor and franchisee perspectives. Topics include the evaluation of franchising opportunities; legal concerns of franchising; the development of appropriate franchising strategies; and the successful planning, implementation, and launching of franchise networks and franchised outlets.

ENTR 169. Family Business Management
Addresses aspects of managing an established family business (on a day-to-day basis) and planning for succession to the next generation.

ENTR 189T. Topics in Entrepreneurship
Studies in entrepreneurship, business plan writing, and problems in small business management.

ENTR 190. Independent Study

ENTR 195. Internship
Requires 150 hours of work at a pre-qualified, academically related work station (business, government, or nonprofit agency). Reflective journal, final report, and work station evaluation. Prior department approval is required for course substitutions.

FIN 131. Entrepreneurial Finance

Using financial and entrepreneurial perspectives to make better decisions at each stage of the entrepreneurial process, from identification of opportunity to harvest. Issues: venture capital markets, deal structuring, valuations, later stage financing, going public and other harvesting methods.

MKTG 134. Entrepreneurial Marketing
A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.

MGT 127. Contemporary Leadership
Individual and team leadership development. Leadership potential assessment, contemporary leadership theories, and oral and written communications skill development. Guest speakers, experiential exercises, and case studies.

COLEMAN FELLOWS

BA 152. Law for Entrepreneurs
Special legal problems of entrepreneurs. Topics include hiring legal counsel, selecting a business form, operating small corporations, obtaining capital, using employees to foster organizational goals, and protecting intellectual property. Focus will be on preventative law.

MGT 158. Project Management

Phases of the project life-cycle; basic tools and techniques for planning, scheduling, and control of projects; project organizations; project roles; techniques for building effective project teams; risk management; information technology and e-business projects; computer/Internet applications of project management.

Music for Entrepreneurs

Public Relations Entrepreneurship

Designed to introduce students to the keys to owning a successful public relations practice. Much of the course material will also be helpful for those interested in running other types of communications consulting practices (i.e. marketing, advertising, media production, writing, etc.). Packed with real-world examples, guest speakers and useful information, this course is a must for anyone who has any interest at all in being a communications entrepreneur.

Engineering Entrepreneurship and Community Engagement

Nanotechs for Entrepreneurs

Applied Anthropology for Entrepreneurs

Entrepreneurship in the Arts: Digital Distribution of Media 60/160T

Designed to serve as an introduction to the processes involved in the digital distribution of audio-visual media. It also introduces students to the fundamental elements of digital media production and marketing. The over-riding goal of the course is the successful production of an audio-visual product followed by the creation and implementation of a marketing strategy for this product.

CULG 136T. Entrepreneurship in the Food Industry

This course would be designed to provide hands-on practical experience with the development of new-venture creations to apply the knowledge they’ve gained to solve real world problems working with local industry. In today’s fast-paced, dynamic environment, entrepreneurship is a major component of any food business. A technology-enhanced entrepreneurship component will also better prepare the students to successfully transfer their skills and enhance the overall learning process.